The Level 2 Business Coach Certification

Build a coaching practice around clients who are committed to growth.

A 23-week live cohort for coaches who understand that every business challenge is ultimately a people challenge — and gender intelligence is the edge that proves it.
Book a Clarity Call
Your future clients
Entrepreneurs and business owners who are ready to grow — and willing to invest in it.

Your clients are not people in crisis. They are people in motion. Business owners, entrepreneurs, and leaders who have already committed to building something — and who know that the gap between where they are and where they want to be is largely a people problem.

They struggle with team communication that stalls progress. Sales conversations that never quite close. Leadership dynamics they can feel but cannot name. They are results-oriented, they measure progress, and when a coach helps them move the needle — they stay for years, not months.

These are the easiest coaching clients to retain. Because the results are visible. The ROI is provable. And the conversation about coaching fees pays for itself the moment profit starts moving.

  • Growth-oriented and self-aware
    They know they are the ceiling. They are looking for the coach who helps them become the floor.
  • Results-driven and measurable
    They track everything. A coach who delivers visible outcomes earns loyalty, not just gratitude
  • Willing to invest in development
    They already spend money on growth. Your coaching fee is a line item they understand.
  • Facing people problems dressed as business problems
    Communication, alignment, leadership. The business issues that never get solved by strategy alone.
The business case for business coaching
The coaching fee that pays for itself.

01

Lead Generation

02

Sales Conversion

03

Average Dollar Value

04

Purchase Frequency

05

Margin

Every business, regardless of industry or size, grows through these five levers. Move any one of them and profit increases. Move all five and the business transforms. That is what Mars Venus business coaches work on. Not motivation. Not mindset. Measurable outcomes that show up on the bottom line.

And because the problems that limit those five areas are almost always people problems — how leaders communicate, how teams align, how sales conversations land — gender intelligence becomes the most practical tool in the room. Very often, what looks like a business problem traces back to a relationship or communication dynamic. A coach who can see both levels is in a category of one.

Over nearly two decades, Rich Bernstein has built and refined more than 80 strategies across those five areas — and every one of them comes with the certification. You graduate with a toolkit your clients can apply from the first session. Not a framework to figure out. Proven tools, organized by outcome, built for the conversations you will actually have.

Rich Bernstein ran his own business before selling it to Wrigley’s — then spent the next two decades turning that experience into a coaching system that works for any business owner, regardless of industry. Not a framework assembled from research. A system built, tested, and proven in the field.

Mars Venus business coaches typically work with clients at $1,000 to $2,000 per month. One retained client at $1,500 per month covers your full Level 1 and Level 2 bundle investment within 8 months.

The program

Built for real life.

23 weeks that fit around your existing commitments.

Duration

23 Weeks

Format

Live Cohort

Cohort Size

Max 10

Week Commitment

4 to 5 hours

Level 2 requires Level 1 as its foundation because everything we teach is rooted in relationships. Gender intelligent coaching is just as vital in a boardroom as it is in a living room — and Level 1 is where you build that foundation.

Each week: one live Zoom session with your cohort, two to five hours of self-study on the learning platform, and up to one hour of practical homework. Most participants do this alongside a full-time job. That is not the exception — it is the design.

Introduction

Orientation

Approx. 1 week

You start ready, not scrambling.

Your foundational video opens the moment you enroll, and week one is a live 90-minute session with your cohort. You also get a one-to-one onboarding call with our Director of Training — 30 to 45 minutes to map your goals and make sure you know exactly what’s ahead.

Phase 1

Business Basics

7 weeks

Before you can coach a business, you have to understand one.
Seven weeks on how a business actually runs — lead generation, customer service, P&L, money management, hiring and the systems behind them. No coaching theory yet: this is the business literacy that lets you sit across from an owner and know exactly what you’re looking at.

Phase 2

Coaching Framework

9 weeks

Now you learn to coach the owner — not just advise the business.
The structured Mars Venus business coaching process, applied through the gender intelligence lens: how to read a business by its five profit levers, find the people problem underneath the numbers, and move a client from where they are to a measurable 90-day growth plan. You finish with a repeatable process you can run with any business, in any industry.

Phase 3

Sales, Marketing and Practice Growth

6 weeks

Fill your calendar — then keep it full.
The client-acquisition and retention architecture: gender intelligent sales, the 4-step sales process, marketing built on the Mars Venus brand, and business group coaching for owners not yet ready for one-to-one. You finish ready to run your first workshop, sign your first client, and prove your value week after week with the Accountability Tool.
What we equip you with
Not just a methodology. A complete practice architecture.
11 ready-to-run workshops
A complete workshop library built for business audiences — structured, branded, and ready to deliver from day one. You are not building content. You are showing up and running it.

Gender Intelligent Sales Gender Intelligent Leadership Gender Intelligent Team Building Lead Generation Sales Conversion Time Management + 5 more

The Accountability Tool
A comprehensive Excel system that covers every area of a business. You run it with each client to pinpoint exactly where they’re underperforming, then track the numbers week by week as you coach. Your ROI shows up on the sheet every single week — which makes it the tool that sells you, and the reason clients keep renewing.
Business group coaching
Not every business owner can commit to one-on-one coaching immediately. The group coaching program gives you a structured alternative that keeps those clients inside your practice, generating revenue, and building toward individual coaching when they are ready.
80+ proven strategies
Across the five profit levers — lead generation, sales conversion, average dollar value, purchase frequency, and margin — you graduate with more than 80 tested strategies ready to deploy with any client, in any industry, from day one.
Certified Mars Venus Coaches
The coaches who came before you.
Existing business coach

Khaled had been coaching in the business space for several years. The methodology was there. The system to grow his practice was not.

“The sales and marketing systems were the tools I needed to bring my coaching business to the next level.”

Khaled Ghorab
Certified Mars Venus Business Coach

Career changer

Frederikke came to Mars Venus looking for a coaching practice she could build on her own terms — one that worked around her life, not the other way around.

“All my relationships changed. I built an amazing business that not only makes me lots of money but also a lot of freedom. I can work from anywhere.”

Frederikke Strand
Certified Mars Venus Coach

Every cohort ends the same way. We hit record and ask people to say whatever is on their mind.

The investment
One decision. A practice built around clients who invest in their growth.

Your investment

USD $11,500

Level 1 and Level 2 — the recommended path for anyone coming to Mars Venus for business coaching. Payment plans available — terms agreed at enrollment.

Saving
$1,300
Compared to enrolling in each level individually at $6,400 each.

Are you already certified at Level 1? Level 2 is available as a standalone at $6,400.

The return

Mars Venus business coaches work with clients at $1,000 to $2,000 per month. One retained client at $1,500 per month covers your full Level 1 and Level 2 bundle investment within 8 months.

Business coaching clients who see results stay for years, not months. The ROI compounds with every client you retain.

Book a Clarity Call

The next steps

Here is what the next few days look like.
① Book your clarity call
A 45-minute conversation with our enrollment team. No pressure, no pitch. You ask your questions, we answer them honestly, and we both decide if this is the right fit.
A short form that helps us understand your background and makes sure we are a good fit for each other.
We go through your application on a follow-up call. If it is a yes on both sides, you are in.
Your onboarding call with the Director of Training is scheduled, your platform access opens, and your foundational material is ready. The only thing left is to show up.
Ready to have the conversation? It starts with a single call.
Book a Clarity Call